The brief from the client was that they wanted a premium looking site that completely stood out from their competition. There were going to be many parts to the business but putting his new book, Ignite That Spark in prominence was essential which complemented very well the eCommerce side to this build. Each section of the business had to stand alone as if it were it’s own page but at the same time keeping in line with the overall look and feel of the branding. It was essential the site delivered the content as if it were a story unfolding as the user scrolled through each section slowly learning about the man behind the brand.

As this was a lengthy one pager site with rich graphics and parallax elements and transitions, load time was of particuliar concern especially for mobile. A lot of testing was carried out to maximise the performance and speed of the site as to not make the user wait too long during the preloading.