The brief from the client was simplicty, one color and that the branding logo could stand out and attract at night for the shop sign to lure new clientele. The focus was obviously on the food and their signature ‘Bucket Prawn’ dish that was gonna be the main attraction and talk of the town.

Siem Reap, Cambodia has a big community of expats so this spot is both for the locals and expats and the client is hoping to attract a wide variety of customers.

The branding needed to be extensible in the way that ‘Cafe Soriya’ could be franchised all around Cambodia and more importantly could eventually branch out into letting and renting out villas for holiday makers.
The founder and owner was trained at Switzlerland’s ‘Ecole Hoteliere de Lausanne’ which is one of the best hotel schools in the world and has been managing 4 star hotels in Cambodia for the last 20 years. A good recipe for success!