Client:
Alex Dilling – Two Star Michelin Chef ★★
Project Link:
Reach:
The website was designed to be the new online presence of AlexDilling.com to captivate both existing patrons of Hotel Café Royal and new guests discovering Alex Dilling for the first time. By blending elegant design with clear navigation, the site provides an accessible and memorable digital entry point to one of London’s most celebrated dining experiences.
Technologies
UX, Wire-framing, Graphic design, Web Design & development, Front end and backend integrated technologies, Site migration, Server & DNS configuration, Project management.
Client Bio:
Alex Dilling is an acclaimed two Michelin star chef, internationally recognised for his refined and contemporary approach to French gastronomy. Known for his uncompromising pursuit of perfection, Alex brings decades of culinary expertise to the heart of London at Hotel Café Royal, one of the city’s most prestigious luxury destinations.
His restaurant offers an intimate and elegant dining experience, where every dish reflects a deep respect for technique, seasonality, and artistry. Beyond the plate, the restaurant embodies modern European sophistication — a harmonious blend of exceptional service, architectural beauty, and culinary storytelling.
Brief
Alex Dilling required a complete digital redesign to elevate his online presence and mirror the prestige of his two Michelin star restaurant at Hotel Café Royal. The existing website lacked the elegance, structure, and functionality expected of a world-class fine dining establishment. The new platform needed to capture the essence of the restaurant’s atmosphere, communicate its story, and provide guests with an effortless way to explore and book their experience.
Beyond the visual transformation, the project aimed to build a future-proof and flexible content platform. This included creating a strong foundation for seasonal updates, press features, event promotions, and storytelling — while maintaining the refined aesthetic of the brand. The ultimate goal was to ensure that the digital experience felt as polished and memorable as the restaurant itself.
The brief was to:
Create a modern, elegant website that mirrors the dining experience.
Improve content structure and flow to highlight the restaurant’s story, menu, and team.
Ensure mobile responsiveness and high-performance across devices.
Integrate their existing third party reservation systems with visual storytelling and luxury design principles.
Build a content-managed foundation that allows the team to update seasonal menus, news, and announcements with ease.
Project Executions
We approached the project with a UX-first mindset, translating the restaurant’s philosophy into a digital experience that blends refined design with technical precision.
Key executions included:
A minimalist luxury design system, featuring clean typography, subtle animations, and high-end imagery to mirror the ambience of the restaurant.
A fully responsive, mobile-optimized build ensuring the same level of polish across all devices.
Integration of dynamic content blocks for storytelling, seasonal menus, chef features, and event promotions.
A frictionless reservation journey to make booking a table seamless and elegant.
High-resolution image optimization and structured content layouts to balance performance with immersive visuals.
Backend flexibility allowing the restaurant team to easily manage and update content without compromising design integrity.
Deliverables
A cohesive digital experience was crafted to elevate the restaurant’s online presence and mirror the elegance of its two Michelin star reputation. Every interaction — from landing on the homepage to completing a reservation — was designed to feel intuitive, immersive, and aligned with the brand’s refined identity. The result is a website that communicates luxury not only through visuals but through structure, flow, and functionality.
Complete redesign of the restaurant website
Fully responsive and optimized front-end build
Streamlined reservation user flow
Custom WordPress CMS structure for menu & content updates
SEO-friendly architecture for enhanced discoverability
Design system aligned with luxury fine dining branding
Project screenshots
